They bought my firm, ReevesDrake Advertising to build out the talent and capabilities of the new agency.

 

As Director of Strategy and New Business, I lead two accounts - EPA's ENERGY STAR and Banknorth, as well as a few smaller clients. At the same time, I direced new business efforts for the agency. We established a new positioning and brand expression for the Energy Star label ("Change the World.") that still performs today. By the way, I led the pitch that won the business.

 

I learned a great deal about new business development from one of New England's best, Dan McDougall. I worked for Tom Stone, a great guy, great manager, and superb Director of Client Services. Clients always loved him and respected him.

 

Our Bozell/Kamstra had great potential. But then IPG bought True North and sent us packing to Mullen.