Tyco International is a $32 billion international conglomerate. While with Bozell, we developed a message strategy that effectively conveyed the depth and breadth of the company's impacton on people's lives. Campaign included national TV and print (Forbes and WSJ). Campaign also succeeded in boosting awareness of Tyco’s conglomerate business model to the investment and analyst communities. Tyco’s stock reached an all-time high during the one-year period of the campaign.