A nationally recognized brand seal that makes consumers aware of the advantages of energy-efficient, money-saving electrical products and homes. Across all major national markets, an integrated PSA awareness campaign ( comprised of television, online, print, radio and direct mail), the campaign launched the brand theme: “Change.” It quickly transformed markets by providing a relevant message that tugged at the public’s heartstrings, as well as their purse strings. The campaign won EPA’s National ENERGY STAR Award for Best Consumer Awareness Advertising Campaign two years in a row.