When publisher Dorling Kindersley tapped Bozell/Kamstra to create a national trade launch of KISS books, we took an aproach that conveyed the simpilicity and ease of earning, while poking fun at the extremes of the book's catagories. The result: a bold theme line: "KISS books. Buy. Read. Do." , and a series of fun, graphically striking and award winning magazine ads; :15 TV spots; and city posters.